During the cold nights of February 2007, I have created the above logotype as a redesign offer to a music band "In Crudo". (14. 02. 2007)

I felt that the old version (below) was not modern enough, and could not provide a substantial support for a growing exposure of the band.

It was my understanding that the logotype would not stand out on the posters and flyers, when put near different, more agressive and colourful logotypes of other bands.

The word "Crudo" means "raw" in Italian and Spanish. That is why I opted for the red/black combination. Simple layout of the logotype further enchanced the contrast and created a stronger impact.

Below is an example of a logotype application on the title of the ticket/flyer.

The logotype was not chosen after all the members of the band had a chance to review the proposal. Aside from that, I helped them to redesign their web page from…

…to…