Above, you can see my version of a new, redesigned logotype for the selection procedure. The redesign procedure was halted by the client for internal, unknown, reasons. (23. 02. 2009)

And below, is an old version, before the client's selection procedure for a new logotype.

The company's scope of business is: Wholesale vegetables, fruits and potatoes // Vegetable growing including greengrocery and horticulture // Growing of grain and other crops // Wholesale procurement

The beginning of the thinking process went as follows…

And other not-so-good alternatives…

Below are some of the examples of the logotype implementation:

DL format envelope

a cup

a yoyo